The VBA is incorporated to:
- Provide educational programs to further the interests of the manufacturers, distributors and warehousers of carbonated beverages, stillwater beverages and other non-alcoholic beverages.
- Promote the carbonated and stillwater beverage industry.
- Foster the development of business standards throughout the carbonated and stillwater beverage industry.
- Work toward the mutual uplifting and protection of its members, individually and collectively, and to do anything andeverything legal and proper for the mutual benefit of such members.