• An Economic Engine for Virginia

    • We Employ Over 4,000 Virginians.
    • We Pay Over $450MM in State Taxes.
    • We Give Nearly $20MM to Charity.
    • WE MAKE A DIFFERENCE!
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  • Delegates Tour Roanoke CCBC Plant

    Delegates Rush, Yost and Head tour the CCBC plant in Roanoke and learn about the challenges and opportunities in the beverage industry.

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  • Coke Hosts Delegate Bulova

    Representatives from Coke host Delegate David Bulova at its Alexandria facility

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  • Senate Nominee Lionell Spruill Visits Pepsi Beverages in Norfolk

    Senate nominee Lionell Spruill visits Pepsi Beverages location in Norfolk, Virginia

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WE DO NOT SUPPORT FORCED DEPOSIT TAXES OR “BOTTLE BILLS”

Virginia does not force her citizens to pay refundable deposits on beverage containers and should continue to resist the idea. (more…)

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WE ARE LEADERS IN IMPLEMENTING CLEAN ENVIRONMENT INITIATIVES

Members of the VBA have a longstanding commitment to a cleaner environment. (more…)

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WE SUPPORT THE DILLON RULE

Virginia’s business community, including the beverage industry, is strongly opposed to the introduction of the Initiative and Referendum process in Virginia

America’s founders intentionally created a republic governed by elected representatives to prevent the excesses of pure democracy. In the states where direct legislation by referendum is common, the result is often voter confusion and cynicism. Special interest groups with the deepest pockets and the slickest advertising often win. Once the dust settles, if the voters have been lied to, who is held accountable? No one. In Virginia, the General Assembly is accountable. Virginia’s beverage industry joins in the opposition to initiative and referendum knowing that our industry could be a target.

Like many Virginia businesses, Virginia’s beverage distributors are however strong supporters of the Dillon Rule, which limits local government authority to those powers especially granted by the General Assembly. The last thing Virginians need is a patchwork of local regulations and taxing schemes that could provide roadblocks to doing business in the Commonwealth.

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WE FULLY SUPPORT HEALTHY SCHOOLS AND CUTTING CALORIES

VBA has endorsed the National School Beverage Guidelines. These guidelines were developed by the beverage industry (more…)

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